For example, perhaps your page answers tons of common questions.
Google often shows the same question in the PAA box across hundreds of queries. And because it always pulls the answer from the same source, showing up for keywords with a high combined search volume is often easier than it sounds.
That might sound quite discouraging, but there are a couple of things to remember here: In other words, to get 100 extra clicks from the PAA box, you’d need to appear as the source for a question that shows up for keywords with a combined monthly search volume of around 33,000. Using this math, around 0.3% of searches with PAA boxes result in clicks. Interactions are split equally across four questions (i.e., 25% go to each).40% of interactions result in a click on the source.Still, let’s be reasonably optimistic and make the following assumptions: Expanding an answer would count as an interaction, so the number of people who end up clicking on the answer source is likely much lower.Įven worse, most PAA boxes show 3-4 answers by default, creating more choices for searchers and more competition for web pages. It states that, on average, only 3% of searchers interact with the PAA box.īut it also notes that this number varies wildly, with some queries seeing as high as a 13.6% interaction rate.Īnd remember, interactions aren’t the same as clicks. In fact, the only third-party study I’m aware of is this one from Backlinko. That’s likely because Google doesn’t show us this data in Google Search Console, and there’s no other reliable source. Unfortunately, there’s very little data available on how often people interact with and click sources in PAA boxes. Is it worth trying to rank in ‘People Also Ask’ boxes? If Google pulls the answer to a question from your page once, it’ll pull the answer from your page for every other query where that same question shows up.
*Having checked a fair amount of answers during my research for this article, I couldn’t find one instance where this wasn’t the case. PAA questions always* trigger the same answerĪlthough the same questions often show up in PAA boxes across multiple search queries, Google appears to use the same source for the answer every time.įor instance, “What is the most searched thing on Google ever?” shows up in the PAA box for queries like “google trend searches” and “how many searches on google.” And the answer is pulled from the same source in both cases. Paragraphs, lists, and tables seem to be the most common, but videos sometimes show up, too.Ĥ. Like featured snippets, answers to related questions in PAA boxes come in different formats. And having done some serious clicking, it doesn’t look like there’s an end to this. More questions load whenever you click to expand to reveal an answer in the PAA box. Unlike featured snippets, which usually appear either first or second in the search results, PAA boxes can seemingly appear in almost any position.įor example, it shows in position #2 for the query ‘how to become a paramedic’:īut for ‘ blog post templates,’ it doesn’t show up until position #6.įor some queries, the PAA box doesn’t even appear on the first page. PAA boxes can appear in different SERP positions PAA questions always* trigger the same answerġ.PAA boxes can appear in different SERP positions.Each answer comes from a web page, and Google provides a clickable link to the source below each one.įour things to know about ‘People Also Ask’ boxesīefore we talk about if and how you should pursue PAA rankings, let’s cover a few things to keep in mind. The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query.
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